Social Media Tips To Enhance Your Trade Show Exhibits

If you're not using social media to enhance your trade show exhibits, you're missing out on a major opportunity to interact with your customers. Customers expect that their vendors will have a presence on some of the major websites. Use these tips to increase your visibility and enhance your trade show exhibits.

Tip #1: Don't Limit Your Social Media Presence

In years past, it was enough to have a simple website. However, that's not the case anymore. Customers want to interact with businesses through social media sites. Create a presence on sites like Facebook, Twitter, YouTube, Instagram, Google+, Tumblr and Foursquare. It's not absolutely necessary to be on every site, but the majority of businesses should be on Facebook, Twitter, YouTube and Google+.

Tip #2: Post Streaming Video Of Your Trade Show Exhibits

If you're taking your trade show exhibits out of town, chances are good that you won't be able to meet with all your customers. Some clients won't attend the event, either because it's an inconvenient time or the travel costs are prohibitively high. If you don't want them to miss out on the experience, ask the event organizers if there's a plan to live stream the event. If not, ask for permission to do it yourself. All you'll need is a smart phone and a fast Internet connection to give your clients a one of a kind experience! It's a good idea to focus your attention on your own displays, but don't be afraid to get out in the crowd to interview attendees about their experience at the event.

Tip #3: Build An App For Tablets Or Smartphones

Tablets and smartphones are used all over, sometimes even more frequently than an actual computer. If your company doesn't have a mobile app, make sure to build one. The app should be functional though -- it's not enough to simply have one. When you're attending an event, customers can use your mobile app to find your trade show exhibits, but they should also be able to purchase goods from your app. If it is simply a landing page, customers will be less likely to click to visit your full site from their mobile device.

Tip #4: Use Hashtags When You Post To Social Media Sites

Hashtags are taking the social media world by storm. Originally started on Twitter, these hashtags help users search for posts concerning a certain topic and have recently appeared on Facebook. If the organizers haven't chosen a hashtag for the event, come up with your own! Think of a phrase that many people will search for and use it whenever you Tweet or write a Facebook post. Make sure to use your own company's name as a hashtag too because this helps others find your posts.

It's vital to have a presence on social media sites, but especially when you're out of the office and in front of your trade show exhibits. If you're not using hashtags when posting on your accounts, live streaming at an event, or using a mobile app, you could be missing out.

Companies looking for custom trade show exhibits in New Jersey need look no further than Skyline New Jersey. The company can create a one of a kind exhibit that gets results. To see a gallery of displays from Skyline New Jersey, please visit http://www.skylinenj.com/.